IP & Brand Monetization
Visa carries $27.8B of identified intangible assets plus $20.9B of goodwill (51.2% of total assets). Licensing and brand partnerships can earn incremental returns on assets already paid for.
- Intangible assets (ex-goodwill)$27.8B
- Goodwill$20.9B
- Total assets$95.0B
- Royalty-equivalent EBITDA yield on intangibles3.0%–8.0%ASSUMPTION
- Economic impact100
- Feasibility68
- Time to value70
- Capital efficiency90
- Strategic fit60
- Evidence strength100
- Capital required
- None material
- Time to value
- 9 months
- Execution complexity
- Medium
- Regulatory complexity
- Low